Usage & snap counts
Snap share, route participation, target share, carry share and red-zone opportunity: what they are and where to find them.
Red-Zone Usage: Where Fantasy Points Are Actually Scored
Red-zone targets and carries are a separate signal from overall volume. Here is how to read goal-line usage and spot touchdown regression before it happens.
Route Participation: The Stat Between Snaps and Targets
Route participation is routes run divided by team dropbacks. It is the stat that exposes phantom snap counts and separates real pass-catchers from blockers.
Target Share and Air Yards: A Receiver's Real Role
Target share in fantasy football is targets divided by team pass attempts. Here is how to compute it, what the tiers mean, and how air yards change the picture.
Snap Share: The Stat That Comes Before Every Other Stat
What is snap share in the NFL? It is a player's snaps divided by his team's offensive plays, and it tells you who is about to produce before the box score does.
Other topics
Fantasy football
Turning usage signals into lineup, waiver and trade decisions, and knowing which weeks the data is lying to you.
Player props
How usage projections meet posted prop lines, and where the two disagree most often.
Stat explainers
Plain definitions of the advanced metrics people quote at you, with what each one is actually good for.
Team situations
Backfield committees, receiver rotations, depth-chart reality and how coaching changes redistribute snaps.